For over 1 year we have been working to refine our message to make it as easy as possible for new people who want to get involved in cryptocurrency to understand what crypto is and how Stish and Stish.io have value. We often found ourselves talking about the first cryptocurrency Bitcoin and then found ourselves talking about Ethereum which helps make Stish all possible as Stish is built on the Ethereum blockchain and their miners process it all.
We also are always asked, “How does Stish get value and why should people buy it?” So the obvious answer, it is a store of value and a unique type of time value asset class that will have a free market trading value. This value might come together based off of how people value their time and energy to create content (the PEE theory we discuss from time to time) and also what the markets are willing to pay for the currency. People looking to buy the currency are hoping the value goes up. In theory all people value their time and energy more and more as their government issued currency feels inflation and they see the costs of goods increase and wages increase etc. So there will always be a tendency for people to value their time and energy or artistic value with a government issued comparative in mind until crypto takes over the world!
This answer is sufficient for me and as Stish starts trading on exchanges again soon we will see where the value of Stish goes. I would like to see the low sellers gobbled up and people who value their time and energy and artistic value determine the price through their sell orders and demand anyone wanting to hold Stish pay a fair minimum for it. This is a perfect world and who knows if this is even achievable. As we develop for the Stish Stash platform which is a gaming platform we have came up with some creative new concepts.
Crypto Creative New Concepts and Math To Back It Up!
With all new technology especially cryptocurrency and rewards based platforms investors or lenders of capital want to see some hard numbers. They could care less about theories or estimates. They seriously just want to see how the platform or currency can afford to pay them back for their risk and they want to see the hard numbers.
Over the last year we have spoken to many financial planners, bankers, investors, average ordinary traders and users. We have learned a ton about the space and also discovered things that many people may not like to talk about. We have uncovered new risks,which crypto has it’s inherent risks, and we have found workable mathematical formulas that can be replicated. The challenge is often just getting accurate metrics to understand real costs and plugging the numbers into the formulas.
We have tried several different routes to take Stish to the next level. We have allowed small purchases of the Token by users to help fund development. This has been helpful but in total we raised less than one half of one percent in total invested revenue into the project. We did not advertise much and perhaps leaned heavy on hopefully going viral or people sharing the platform with friends and family too much. With a real financial incentive for growth being so in your face we just assumed people would naturally take it upon themselves to drive growth of the platform. We were flat out wrong!
Not achieving the type of success we had hoped for naturally we talked about seeking corporate financing to grow the platform. We still will likely have to do this if we do not resolve the problem with explaining the incentive properly for natural growth. When looking to get all of the numbers that bankers were asking for we uncovered our one flaw in our failure to achieve natural growth like we had hoped. It became apparent to us that we had not really ever conveyed how Stish really has value especially in the future. We often just assumed that because we understood something that others understood things and we all had the same baseline of knowledge. When it comes to cryptocurrency this is a huge mistake. Everyone is at a different level of knowledge and understanding and we need a simple point by point explanation of the core things to even discuss the more complex issues.
Formulas and numbers could help people see the big picture much easier than just assuming they already got the big picture. We also looked for ways to actually create revenues through traditional means to add more value that traditional business minded people could see and then do analysis from. For instance we will likely bring back advertisements sitewide to help cover operating costs, but instead of pocketing the profits how about we actually share the revenue with each member. So each member receives Stish and they can trade it on the free market. Their Stish is essentially representative of the value that they add to the platform. Whether it be through content creation that then receives ad revenues or their content causes new users to join which then increases ad revenues or Stish distribution.
The key is that each user does have a value to the community and that value can be sold essentially as needed. Users then ultimately own the platform that they seek to develop and grow. There is a super incentive for members to share the platform with other. For members to create only high quality content. To interact with others in a positive way and create comments 0r supportive content. Members control their own worth really and for the first time actually can sell their social networking worth from time to time of hold it for a raining day! Most people are already creating social media content or blog content somewhere so allocating that time to Stish It makes better sense. They can then one day actually get something for their efforts verses just making large corporate elitist social media conglomerate filthy rich.
The power is returned back to the people through this business model.
The model is quite simple and the math is easy for most people to wrap their heads around. It is the only logical way to develop a social media rewards based website and might be a logical method for gaming websites as we will launch in 2019 to test it out in that niche also. How does the math add up and what is the magic formula for success?
Always keeping user interest in mind is critical. Getting a website actual costs and profit percentages is also important. All of this could be lumped up into one sum total called overhead or operating costs. Generally profits are not calculated here but for easy math a fixed percentage of total revenue works as the real value for the platform is in max growth and one day small liquidations of reserve currency. In the case of Stish the owner and founder retains 10 Million Stish. The incentive then is performance by the founder and team to grow the platform and keep operation costs down. In doing this the value of the currency over time should rise and make a ton of people wealthy! Not just the founders and early adopters but every day users of the platform and currency! That is the design goals anyway. This is not a statement of fact or guarantee of any kind just an ideal outcome in a perfect world.
If we take Stish back to an ads based revenue model and then use any remaining profits after operating costs to buy Stish off the market there is a major incentive for each member to grow the platform. The more ad revenue generated the better. The better the content the better the traffic and the more ad revenue. This will also help with policing the platform. Bad content will get flagged and removed as good content creators will only want the best created to increase ad revenue. The formula and math is quite simple with this method. Let’s look at the numbers and formulas that Stish will use to change the cryptocurrency landscape.
Here are the buzzwords or values needed to determine the metrics properly.
- User Acquisition Cost
- User Annual Value
- Average Annual User Cost
- Total Supply Of Stish
- Total Circulation of Stish
- Total Number Of Users
- Total Ad Revenue $ Generated
- Total Operating Costs
- Platform Value
The platform value is the value of all users in total minus the total operating costs. This can be calculated monthly and quarterly and annually to track growth health of the platform. I think these numbers all should be made public and be accurately kept. If each user has a value of $1 per month of generate ad revenue on average and we have 10,000 Users then our monthly Platform Value would be $10,000 minus operating costs. Easy enough I think.
The user annual value would be the ad revenue generate on average per user for a given month and then multiplied by 12 to give us a yearly average value per user. So if again the average value of all users was $1 each in ad revenue then the Annual average user value would be $12 and this is important because the typical user acquisition cost should never exceed this amount and ideally should be as close to the monthly user annual value as possible.
User acquisition cost is the amount that it takes to acquire a new customer/user/member. Users in this case are active members of the community. There are users that could simply be viewing content and creating ad revenue that are not actually users in the sense of actually receiving Stish crypto. These users are viewing only users and do become valuable at a certain threshold to add significant value to the platform. In our use case we look at contributing members of the community and receivers of Stish crypto.
The total minted supply is constant at 100,000,000 Stish
The total circulation is important as this would be the maximum amount that could be sold at any given time. For instance if 100,000 Stish had been issued to users and early adopters then 100,000 Stish could be sold. Total circulation is important for the ad revenue sharing model we propose. With the sharing model Stish is constantly being bought with ad revenue profits which helps keep markets liquid. It can also determine the future value of Stish as revenues increase and supplies decrease sell orders values could increase as the ad revenue profits could be averaged to help determine the lowest buy price.
For instance if we generate $2000 in ad revenue one month thanks to users who created content and users who viewed content and ads and We distributed 10,000 Stish. If all 10,000 Stish were to be put on the market and we spent all $2000 to buy the Stish or make the market then the lowest price Stish would likely sell for would be 0.20 or potentially we could buy up any Stish at this price to make the market and hold the price threshold. So each member would have incentive to create the best content possible, to increase users via sharing of the platform and content and police the community by reporting bad actors. There would also be a huge incentive to hold the Stish and thus increase the market making pool.
If the market making pool that is funded from ad revenues increases and Stish circulation decreases there is a greater potential for a higher lower threshold. We can look at the same example above. If no Stish needed to be purchased as there were no sell orders needing to be made and we Still had the $2000 from the first month and the second month adds the same or additional ad revenue due to growth but total stish circulation doesn’t always increase the same due to non member ad revenues. So Maybe membership and Stish distribution was only half as much as the first month. So 15,000 Total Stish is in circulation but ad revenue is $4000 total. The value that users created for the platform has increased. The bottom buy threshold that we could place would be at 0.26 cents now versus .20 from earlier. We arrive at this number because we have $4000 available from ?ad revenue for market making. 4000 / 15000 = 0.26 which could change dramatically from month to month.
Using an advertising generated sharing value model to help support the lowest threshold of the currency has many useful benefits from added liquidity in the markets to helpful assistance with baselining bottom thresholds. It also incentivizes a natural growth and progression of the platform and allows the platform to operate like a normal business while growing and supporting its members that make it possible. It truly does return the value of the social networking website back to the members who can choose to dump their Stish to show anger for a bad development decision or hold their Stish awaiting higher values in the free markets. This model has advantages for traders and investors also as it gives metrics that they are accustomed to looking at for traditional trading and can add some platform stability into Stish pricing decisions. Stish is not a stock of the company but the actual value of each members efforts which has never been done and never could be done until cryptocurrency technology was developed.
Stish It provides the ability to turn your time and creativity into Cryptocurrency that can be a store of value or traded on exchanges for other currency and even fiat or government backed currencies. For the first time you actually control your own social media value not some troll in a distant land. For the first time you have access to sell that value as needed and as the market allows for that value to be sold instead of just making a few social media founders multi billionaires. You built the large social media platforms through your content and participation and now they use their money and power to shut down free speech and bully people they disagree with from all walks of life. NOT ANYMORE… Tell those guys to Stish It!